Copywriting and the Drift: An Interview with Gregory McCormick

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Air date: 
Thu, 01/04/2024 - 9:00am to 9:30am
What Ai can and can't do: Point of view and Presence

In this episode of The Imaginary Possible host Suzanne LaGrande speaks with Gregory McCormick, founder of a one man marketing agency, Brand Built.

Topics discussed include:

  • Greg’s initial interest in AI as a way to help with marketing and copywriting.
  • Why he doesn’t use Chat GPT for copywriting
  • How Chat GPT is essentially a "language calculator,”  assembles sentences based on learned patterns and information
  • How AI promise to save us time so that we can focus on more creative work. However, because we can do more, we are required to do more. This resulst in increased workloads, making it necessary for professionals to offer more services to compete in the market.
  • The concept of "drift," where the effectiveness of using chat GPT diminishes over time. Gregory shares that he has experienced drift in two areas: coding and copywriting.
  • The hype surrounding AI, which promises to simplify tasks and improve efficiency, and the practical challenges and limitations faced by users in real-world applications.

To find out more about Gregory McCormick’s work visit BrandBuilt.co

For more episodes of the Imaginary Possible, visit The ImaginaryPossible. com or The ImaginariumAI.com

 

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